The Strategic Conference 2026 was held over two intensive days at the Dolce by Wyndham Barcelona Resort, bringing together management, department heads and regional branches with a clear objective: to analyse results, define strategic priorities and align the organisation for the new financial year.
This annual meeting has become a key milestone in corporate planning, combining corporate strategy, financial analysis, operational vision, leadership and organisational culture.
Day 1: Strategic Analysis and Regional Performance
The first day began at 09:30 with a speech by Jordi Cuello, who outlined the strategic framework and the main challenges for 2026.
Expansion, Finance and Sustainability
During the morning, the structural pillars of the business were addressed, with a special focus on:
- Expansion and development
- Financial results
- Sustainable growth
- Competitive positioning
This session made it possible to assess the company’s current situation, identify market opportunities and strengthen financial planning as the foundation for growth.
Cross-functional Areas: H&S, HR, Legal and Procurement
After the break, attention shifted to the company’s key support areas:
- Health and Safety (H&S)
- Human Resources and Legal
- Procurement
Key aspects such as regulatory compliance, talent management, cost efficiency and internal process optimisation were discussed.
Before lunch, an interactive Kahoot-style activity reinforced the strategic messages in an agile and collaborative format.
Operations, Logistics and Regional Branches
The afternoon session focused on operational execution and regional analysis, structured into three main blocks:
- Logistics
- Fleet
- Regional branches (Valencia and Castellón, Galicia, Alicante, Tarragona, Málaga, Madrid, Girona, Andorra and the Balearic Islands)
Each manager presented results, challenges and specific opportunities within their area, providing a realistic overview of on-the-ground operations.
This analysis helped connect corporate strategy with day-to-day execution across all territories.
Day 2: Innovation, Marketing and Leadership
The second day maintained the strategic focus with a broader perspective, oriented towards the future.
Management, Commercial Approach, Marketing and R&D
Key topics addressed included:
- Innovation and product development
- Market evolution
- Commercial strategy
- Marketing strategy
- Research and Development (R&D)
This session reinforced sector positioning and highlighted the need for continuous adaptation in a competitive environment.
Organisational Culture and Team Cohesion
Human Resources opened the second part of the morning, followed by an interview-based dynamic designed to foster active listening, reflection and team participation.
In the afternoon, a two-hour coaching session focused on leadership, strategic mindset and internal cohesion, strengthening organisational culture as a driver of growth.
Conclusion: Strategic Planning with Impact
The Strategic Conference 2026 was not merely a series of presentations, but a structured alignment exercise based on:
- Clear vision from management
- Strategic priorities defined by department
- Regional commitment
- Strengthening leadership and corporate culture
With objectives set and the roadmap defined, the most important phase now begins: coordinated execution.
2026 is already underway.
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